The Business Of Sports

Adam White is the Founder and CEO of Front Office Sports (FOS), the leading media company covering the $614 billion business of sports.

It’s newsletters and best-in-class social channels help millions of influential business leaders make sense of where sports meets industry.

In 2018, White was recognized as a Forbes 30 Under 30 in the sports category.

White received his B.S. in Sport Administration from the University of Miami and lives in New York City.

As COO and Co-Founder, Russell Wilde is responsible for the day-to-day business operations of FOS.

Prior to FOS, Wilde held various roles in Strategy, Operations, and Marketing at Thuzio, a sports media and events company that produces a weekly live sports interview show for a Members-only audience, and Julius, a SAAS influencer marketing platform. Wilde started with Thuzio in 2013 as an intern and worked his way up to a senior marketing management role in 2017.

Wilde received his B.S. in Sport Administration from the University of Miami.

Ernest Baker is the Executive Editor at FOS, leading editorial across the business.

Before joining FOS in late 2020, Baker helped lead social media strategy at NBA 2K and worked as vice president of editorial at music startup UnitedMasters where he executed content partnerships with Apple and the NBA.

Baker got his start in media at Complex after studying as a honors accounting major at the University of Illinois at Urbana-Champaign.

He’s written for publications like Rolling Stone and Billboard, and worked in advertising on both the brand and agency side for companies ranging from Beats by Dre to Netflix.

As Head of Marketing for FOS, Stephanie leads the Partnership Marketing team responsible for ideating and executing all partner programs, branded content and events.

Prior to FOS, she was principal of SC Marketing, a consulting business specializing in brand strategy, creative services, digital and social media for B2B and B2C clients. Stephanie spent over a decade at Meredith Corporation in various leadership roles, including Vice President, Marketing Solutions for the National Media Group, where she led the ideation and activation teams responsible for developing integrated solutions that tapped into the company’s portfolio of assets.

Throughout her career, she has held marketing roles at Golf Digest as well as Condé Nast’s GLAMOUR and GQ. Stephanie sits on the Board of The 1,000 Dreams Fund, a non-profit that provides scholarships and mentoring services to young women in need.

She holds a B.S. in Business Administration/Marketing from the University of Delaware.

Edgar Walker is the Director of Growth, overseeing the FOS audience growth efforts while leading analytics and product efforts across the organization.

Prior to joining FOS in early 2020, Walker was the founder and principal of The Gameplan Group, a niche sports media advisory and investment firm in Denver, Colorado. He previously spent three years at Bleacher Report as the lead analyst for the B/R App, building comprehensive strategies around user engagement, retention, and personalization. During his time at B/R, the app reached all-time highs in active users and set industry highs for per-user engagement figures.

In 2014, Walker operated a boutique sports and digital marketing firm, Surge4 Marketing, after founding — and later selling — a basketball events and media business in his home state of Maryland.

An alumnus of UNC-Chapel Hill, Walker is a Baltimore native currently living in Denver.